Chief Innovation Officer
We live in a post-truth world. As subjectivism marks the zeitgeist, truth has increasingly become defined in terms of personal experience and emotion. The weaponization of information is not a new phenomenon, but the speed and scale at which information is now being utilized as a tool of influence have devastating consequences.
Weaponized information is becoming an increasingly common danger to businesses, governments, brands, and organizations, threatening their reputations, stock prices and ability to function. With the rise of generative AI and the increased availability of advanced technologies in the hands of bad actors to scale and promote disinformation, the need to quickly identify and inoculate reputation threats has never been more acute. Separating the signal from the noise has grown in complexity.
To help clients identify and combat weaponized information before it causes harm, BCW offers BCW Decipher powered by Limbik, which combines a groundbreaking cognitive AI platform with world-class corporate reputation and crisis counsel, a first of its kind solution in the arena of reputation management.
With BCW Decipher powered by Limbik we help clients identify, evaluate, and mitigate disinformation and false narratives.
How It Works
BCW Decipher works by integrating message-level believability classification and predictive virality indicators. The result is a robust framework for evaluating the potential impact of different types of content across defined audience segments that is based on observable, repeatable data. Determining an audience’s level of commitment to a particular topic and artifact believability to the platform can make predictions about future impact.
Organizational preparedness to build resilience.
Predictive, emotion-based threat assessment.
Messaging designed to move people, powered by PFI®.
Solutions developed for organizations of all types and sizes.
A leading CPG company faces concerns stemming from disinformation and rumors regarding the sourcing practices and health of ingredients.
Fashion and apparel brand comes under criticism for false and alleged labor practices.
Planned market expansion by a large MNC risks disruption by growing anti-Western sentiments promoted by politically motivated actors.
Public health risk grows, and global pharmaceutical company distribution efforts risk being compromised by health disinformation.